About Us
Welcome to Genoa Livestock, home of both horned and polled Hereford genetics. Owned by Robert and Carol Coker, the ranch is located in Carson Valley, Nevada, where we develop performance Hereford genetics to meet the needs of today’s commercial and seedstock producers – cattle that produce efficiently and consistently in a variety of conditions from range to pasture.
The Genoa Livestock breeding program is built on the Hereford breed’s reliable traits – exceptional mothering ability and fertility, combined with docile temperament and durability. With these traits as our foundation, our annual breeding decisions are highly focused on selecting for performance genetics:
- Low to moderate birth weights
- High weaning and yearling growth
- Top 20% of the breed for carcass merit and profit indexes
Currently the Genoa herd includes 225 registered Herefords comprised of Miles City Line One genetics – as well as horned and polled genetics from top herds in the Midwest and West. We attain our breeding goals by using the breed’s top-performing Sires and our proven Donor Cows in a focused embryo transfer and artificial insemination program. Toward this end, a 20-acre state-of-the-art headquarters was recently added to the ranch, including a fully equipped ET-AI lab and calving facility.
We started our herd in conjunction with the Hereford breeding project at the College of Agriculture, University of Nevada, Reno (UNR). Thanks to Dean David Thawley and his team, this cooperative relationship has proven beneficial for both the school’s researchers and students as well as Genoa Livestock.
Dwight Joos, Genoa Livestock’s General Manager, formerly managed the UNR Main Station Field Laboratory, overseeing the beef, research and farming operations. Dwight’s life-long involvement in all aspects of the cattle industry brings a performance-oriented rancher’s perspective to our operation and its goals.
We invite you to browse our site and learn more about our program. On the Sires page you’ll find a listing of our Herd and AI Sires with links to their updated EPD and performance information. To learn more about the foundation of our breeding program, visit our Donors page.
If you are looking for your next herd sire or females to build your herd, visit our For Sale page and see our current offering.
Visitors are always welcome at Genoa Livestock; we’d love to show you our herd and discuss how we might assist you with yours. Visit our Contact Us page for directions – or just give us a call.
At Genoa Livestock we are focused squarely on providing top-of-the-breed Hereford genetics that produce results for our customers – and service that keeps them coming back.